It’s been the biggest news since yesterday, Avatar coming to the Animal Kingdom park in Walt Disney World. Disney has closed a deal with James Cameron’s Lightstorm Entertainment and Fox Filmed Entertainment to bring the world of Avatar to the Disney parks.
James and his producing partner Jon Landau and their team at Lightstorm Entertainment will serve as creative consultants on the project and will work side-by-side with our Walt Disney Imagineers as we dream up experiences that will take our guests deep into worlds of AVATAR like never before. (Disneyparks Blog)
Who is excited? Well, I am not. While I think that the Avatar movie is amazing I don’t like the idea of it going into a Disney park, let alone the Animal Kingdom park. I see the Animal Kingdom park as a Imagineering masterpiece and I just don’t see it fitting in here, even if it could be linked with nature. Alien nature in the Animal Kingdom park?
There are two more movies planned in the Avatar universe, but what happens after that? Will it stay as big as Star Wars? Will it stay as cool as Indiana Jones? (Even with the last movie being a disaster). Or will it be the Harry Potter impact that Universal got? I am not so sure. Star Wars, Indiana Jones and Harry Potter are timeless that might need some updates over time (Like Star Wars just had), but will Avatar also become a timeless story. If you look at the secondary market (toys, collectibles, etc), Star Wars, and Harry Potter are everywhere (Indiana Jones not so much). Avatar, can’t remember when I’ve seen anything in the shops anywhere. With Avatar in the park there will be a continuous live for the franchise. But will they be able to turn it timeless?
I am a big Disney fan and love the parks. I will give it a chance and hope I am totally wrong, but for now I am very skeptic.
On the other hand, if the Imagineers get the money and resources they need we might get to see an incredible land with amazing Disney attractions. At the end of the day, that’s what people and Disney park fans like me get excited.
The web has been the place where people put up some questions about Disney’s decision and Tom Staggs, Chairman, Walt Disney Parks and Resorts has added some answers to them. One of the questions was one that popped up in my head to; Why buy someone else’s idea instead of letting WDI come up with something? Find out what Tom Staggs has to say about this and read his other answers on the Disneypark blog.