Bringing Guests to WDW

Analyzing the number of guests visiting the Disney theme parks around the globe and comparing it to guest numbers of competitors as well as closely scrutinizing the occupancy rates of the Disney hotels at its various resorts is already standard procedures for those interested in the performance of the Disney theme park business. In the past year Walt Disney World in Orlando has been of special interest considering the international performances of the economies, measures taken by the Americans to curtail their spending and the fact that the resort and its parks are first of all tourist driven and can’t rely on the local market to the extent Disneyland Anaheim can.

Predicting the numbers for 2010 is a tough game – afterall not only the future performance of the US-american and intenrational economies need to be considered but also the spending behaviours of customers (from the US and abroad) as well as the impact that competitors such as SeaWorld (which opened the flying coaster MANTA only last year) and the Universal Resort Orlando (which opened a new coaster last year in the studios theme park and has the Harry Potter themed land scheduled to open this year at Islands of Adventure).

The management at WDW certainly is trying its hand at predictions nevertheless as it is a necessity. However, these forecasts are not published and outside observers have to rely on special offers, discounts and operating schedules as indicators what the internal forecasts may have said. However, there is a different business area which tries its hand at predicting the interest in coming to the greater Orlando area – the airline industry … a mayor transportation mode for the tourists staying at Walt Disney World (or at competing resorts and hotels). Certainly the airlines have to predict the overall performance / interest in the area, not just of Walt Disney World. Nevertheless the forecasts for the interest in seats on board of the flights to MCO, the Orlando airport, certainly is a good indicator worth keeping in mind.

USA Today analyzed domestic airline schedule data from the OAG—Official Airline Guide for January 2010 comparing it the data for the same period in 2008. The result? Capacity of seats available from Orlando’s airport (MCO) is down 15.3% (to 49,563 daily). It’s not the worst reduction in Florida and not even among the ten worst reductions in domestic capacity, nevertheless it is an obvious message in regard how the airlines evaluate interest in the Orlando market (of which WDW is a part) … isn’t it?

Be Sociable, Share!

One Response to “Bringing Guests to WDW”

  1. The Disney Dad Says:

    Disney is expecting bigger crowds in 2010. They’ve already started to scale back their promotions for the year. They also upped prices on parking, strollers and other ancillary items. Bob Iger said that Disney would continue to reduce both the number and size of promotions during 2010.

Leave a Reply