Jay Rasulo Looking Back

Jay Rasulo has been the big man for Disney’s park and resort business for the last seven years and can look back on a successful run. He has been leading the park devision into boosting sales with the new Magic you Way tickets and the Magical Express, expanding the Cruise Line with two more ships and can end his span in a high note with the Shanghai park deal. Not everything when as smooth as he might have hoped for, Hong Kong Disneyland for instance could not get the guests in Disney wanted, but overall Rasulo can look back and pass the torch to his successor with pride.

Rasulo said his approach was “based on making our existing destinations the strong ambassadors of the parks-and-resorts brand that they could be, whether through investment, pricing strategy, marketing strategy.” (Orlando Sentinel, the Daily Disney)

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