Walt Disney World Ticket Price going UP!

CastleWDWcm1.jpgAs from this Sunday Walt Disney World tickets will raise in price. The ticket price raise always happens around the same time for the last couple of years and it was to be expected this year was not going to be any different. I was thinking about this when I wrote about Disney’s drop in profits and was wondering if they would raise the price this year and if maybe, because of the economic climate, they would rethink this strategy. It only took me a couple of minutes before I dismissed the idea and it seems I was right. So as expected, you’ll have to pay a little more to go to the most magical place.

One day passes for adult raise a staggering 5.3%, from $75 to $79, with the children’s day pass going up7.9% and will now cost you $68. Multi day passes will also raise in price. They will go up somewhere between 2.6% and 4.7%, depending on the length you stay. Add the hopper option and the Water Park option, you’ll be set back another $2 for each option. Those option will now go from $50 to $52.

“We survey our guests regularly and, in our research, nearly nine out of 10 guests rate the value of our theme parks as good, very good or excellent,” Prunty said. “Our pricing is based on the high-quality experience we deliver to our guests, and our guests continue to agree that a ticket to Walt Disney World represents a great entertainment value.” (Disney spokeswoman Kim Prunty, Orlando Sentinel)

A five day hopper pass, according to analysts, is the most bought ticket at Walt Disney World. This ticket will only go up 2.9%, with the new price for the ticket being $280. Last year this ticket increased 4.6%.

While I still think you get good value for money, I am also surprised with the big increase of the tickets. 5+% is big in my opinion. But it will not keep me away from the park, and I don’t think it will change the minds of those people that already planned a visit.

Normally, when one of the big players in Orlando raises their price, the others follow soon thereafter. However Universal said to have no announcements and Seaworld said they’ll not raising their ticket prices at this time.

So what are you’re thoughts on the ticket price increase. Justified or not?

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3 Responses to “Walt Disney World Ticket Price going UP!”

  1. Teri Says:

    When Michael Eisner became head of Disney in 1984, one of the first things he did was to raise Disneyland and Disney World ticket prices, and the prices have gone up almost every year since. In the second quarter of 2009, there was a 3% increase in visitors over the previous year. People are still coming in spite of the higher prices…but they are spending less. The Disney parks are not selling as much food and souvenirs as before. People have a certian amount of money to spend on a vacation and if more of it has to go to ticket prices, they’ll have less to spend elsewhere. Disney needs to put a halt to the annual price hikes.

  2. John Says:

    My wife and I have been visiting WDW twice a year since 1980, the past few years we have noticed a significant decline of our dollar value, for our disney vacations. This latest increase in park addmission fees is last straw that broke my camels back!! WDW must realize that raising prices does nothing to rasie attendence, especialy during the last few years of our slagging economy this new increase has left a bad taste in my mouth and Im going to wash it away with taking my vacations elsewhere. It’s been a slice.

  3. Lorraine Says:

    Prices everywhere have gone up. Even for a loaf of bread. I’ll still go to Disney, still pay the park prices, still stay at a Disney World resort, and still enjoy the magic that is Disney. Increased prices won’t stop anyone from vacationing there.

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