Donaldson files for Bankruptcy
Donaldson stands for quality and expensive clothing. One of the reasons it was so high priced is the fact that they needed to pay Disney a lot of money for licences to use Mickey on their clothing. During the 80 and 90 they did this with big success, but recently they have been in financial trouble, ditched the Disney licence and tried to start over with a unknown dog as a new symbol for their clothing.
Unfortunately, saving on the Disney licence didn’t help them as they have just filed for bankruptcy. The Belgium company has been given some extra time to come up with a sollution (in comparison with the chapter 11 in the US).
I wonder if getting rid of Mickey was the way to save the company in the first place as you can’t say Donaldson without thinking about the Disney characters in the first place…