http://blog.mousekingdom.com/2008/03/16/me-tarzan-you-jane-episode-3/ The Magic - seen from different points of view... Thu, 21 Aug 2008 17:48:56 +0000 http://wordpress.org/?v=2.6.1 http://blog.mousekingdom.com/2008/03/16/me-tarzan-you-jane-episode-3/#comment-95520 Jennifer Tue, 18 Mar 2008 21:43:50 +0000 http://blog.mousekingdom.com/2008/03/16/me-tarzan-you-jane-episode-3/#comment-95520 I think the downturn in Club Penguin usage is because the "fad" of it passed. I have daughters (none who had a subscription before or after) in the target audience who loved to play it while it was "hot" but now they have moved on to other sites such as Webkinz, RadioDisney and others. I don't think you can ever rely on websites to maintain their high usage when the target audience is young. MySpace usage has also gone down a little as other similiar sites catch on. I think the downturn in Club Penguin usage is because the “fad” of it passed. I have daughters (none who had a subscription before or after) in the target audience who loved to play it while it was “hot” but now they have moved on to other sites such as Webkinz, RadioDisney and others. I don’t think you can ever rely on websites to maintain their high usage when the target audience is young. MySpace usage has also gone down a little as other similiar sites catch on.

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