Food makes MONEY
If you follow the economic development of theme / amusement parks a bit you frequently will get across the various calculations showing what a large part of the profit is actually not generated by the ticket prices but all the small and not so small extras guests open their wallet for. One of the main costs that come on top of the ticket price certainly are food and drinks – whether it is a small snack, fast food or an outstanding dinner at a table service restaurant.
But how big the food business is for theme / amusement parks is still missed very often. Sure the total numbers are released by some companies – but how do they compare to other food locations. Well here comes an answer…
The German magazine “Food-Service” (a business magazine for the food industry) demonstrates the importance of this business factor with its recently released of the Top 100 system gastronomy businesses in Germany according to total revenue. Certainly such companies as McDonald’s are leading the list, but there are three amusement parks with their gastronomy in the top 100 as well!!
Not the Disneyland Resort Paris as the list covers only Germany, but still interesting to see. On #30 the EuropaPark gastronomy is leading the pack of amusement parks with a total revenue of 59,4 million EURO in 2007 (by way of 41 sales locations). On #84 the Phantasialand is following with still 18 million EURO in 2007 (even so this amount is ane stimate only). Finally there is the Heide Park on #91 with an estimated revenue of 16 million EURO. Interesting, isn’t it?
