Mousekingdom Blog

We all know that Disney isn’t only for the kids, its for adults too. Now Disney will have their newest celebrity, Remy from the movie Ratatouille, shine on bottles of wine.

Disney has faced a challenge in marketing the film, which has a strange name, an unusual premise (a rat who loves gourmet food), and a lead character that doesn’t lend itself to cuddly stuffed animals. In response, the company is looking for other ways to capitalize on the film’s success. Much of this alternative merchandizing centers on food, such as branded kitchen utensils and tableware. The Ratatouille branded French chardonnay will be sold only at Costco stores, at $12.99 per bottle. The wine goes on sale in August. (Join Together)

Sounds strange to me to promote wine with a rat, even if it is a lovable rat from a Disney Animation. Anyways, anybody drinking the wine, please do so in moderation and let me know if it is any good.

Picture copyrights MatthewA

This entry was posted on Wednesday, July 4th, 2007 at 10:37 pm and is filed under Disney in General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.