Comments on: Robinsons fail to score at Superbowl http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/ The Magic - seen from different points of view... Sun, 14 Mar 2010 13:46:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Robert http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/comment-page-1/#comment-60105 Robert Wed, 04 Apr 2007 08:05:55 +0000 http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/#comment-60105 Why does the normal world continue to pursue the Disney Studios to bow down to other people's formats and ideas. Lets face it, if it were up to you to construct Disneyland, Disney World, California Adventures, and the other multitude of theme parks spreading throughout the planet, they'd have extreme rollar coasters just like everybody else. Let Disney do what it wants, although constructive feedbacks are always welcome for Disney to go the other direction. Which it does! Why does the normal world continue to pursue the Disney Studios to bow down to other people’s formats and ideas. Lets face it, if it were up to you to construct Disneyland, Disney World, California Adventures, and the other multitude of theme parks spreading throughout the planet, they’d have extreme rollar coasters just like everybody else. Let Disney do what it wants, although constructive feedbacks are always welcome for Disney to go the other direction. Which it does!

]]> By: Simon Veness http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/comment-page-1/#comment-54322 Simon Veness Mon, 12 Feb 2007 22:03:31 +0000 http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/#comment-54322 Great idea on 1. Dirk. Something special using the movie characters in a Super Bowl setting would have been far more effective. Perhaps Disney need to consult you on future commercials! Great idea on 1. Dirk. Something special using the movie characters in a Super Bowl setting would have been far more effective. Perhaps Disney need to consult you on future commercials!

]]> By: Walt Disney World Vacation Info » Did Disney’s Superbowl Commercials Score Touchdowns? or fizzle in the rain? http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/comment-page-1/#comment-54157 Walt Disney World Vacation Info » Did Disney’s Superbowl Commercials Score Touchdowns? or fizzle in the rain? Sat, 10 Feb 2007 20:10:44 +0000 http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/#comment-54157 [...] Dirk at the always excellent Mousekingdom Blog takes a look at the distinctly American sport of Super Bowl commercials. Disney had two commercials during the big game, a 30 second spot for “Meet The Robinsons” and a shorter spot for “Wild Hogs”. The four comedians of the hog-opolypse got the largest reaction at my Super Bowl party. Read Dirk’s post to find out what the experts thought. [...] [...] Dirk at the always excellent Mousekingdom Blog takes a look at the distinctly American sport of Super Bowl commercials. Disney had two commercials during the big game, a 30 second spot for “Meet The Robinsons” and a shorter spot for “Wild Hogs”. The four comedians of the hog-opolypse got the largest reaction at my Super Bowl party. Read Dirk’s post to find out what the experts thought. [...]

]]> By: Michael Patalano http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/comment-page-1/#comment-54147 Michael Patalano Sat, 10 Feb 2007 16:51:47 +0000 http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/#comment-54147 I agree that MtR's trailer was poorly done for the Super Bowl. The regular trailer would have been a much better option. If I were Disney, I would have made a teaser with some combination of the regular theatrical trailer and something similar to the Monsters Inc commercials (you know, the ones that featured Mike & Sully with the hula hoop). I agree that MtR’s trailer was poorly done for the Super Bowl. The regular trailer would have been a much better option. If I were Disney, I would have made a teaser with some combination of the regular theatrical trailer and something similar to the Monsters Inc commercials (you know, the ones that featured Mike & Sully with the hula hoop).

]]> By: Dirk v. Diringshofen http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/comment-page-1/#comment-54047 Dirk v. Diringshofen Fri, 09 Feb 2007 17:06:17 +0000 http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/#comment-54047 Hi Simon, I doubt that it was the deja vu regarding Toy Story - somehow it was just an outstanding moment of the trailer as it seemed way more "unusual" than the rest of it. I mean the rest of the scenes had either been part of regular MTR-trailers or just fitted what I expected from MTR. The dinosaur on the other hand was something unexpected for me. I think that was what made it for me. When you say about the movie-spots "I certainly didn’t see anything wrong with it; it’s just that movie ads are more run-of-the-mill compared to the made-for-Super-Bowl commercials." I think you pin-point the problem: how to stand out against these special ads if you do a regular ad. There, planly, is no way. So maybe one should ask different questions: 1. If you do want to do a super bowl ad for a movie: does it really have to be a regular spot? Can't you come up with a dedicated spot? I mean: why not animate a special spot with scenes not from the movie? If you invest the money to buy the expensive ad spot, why go cheap on the material you use in that time? Afterall it is a unique opportunity. What about the cast of MTR watching the super bowl in 2037 or playing football or ... 2. If you don't want to or can't come up with a special spot: is it really worth spending the insane amounts for airtime for a spot? Yes you have a giant potential audience in front of the tv screens. But: if you have a regular spot, how many are actually going to notice your spot among all the flashy, outstanding spots surrounding it. How many of these are going to remember your spot?? Wouldn't it be better to pay with the money for the air time for one super bowl spot to air the same spot several times during regular tv programming, when air time is a lot cheaper?? This question can only be answered by the specialists who track the spots and their influence on the audience but it seems to me worth pondering. That is if you actually see the spot as part of your regular advertising. You could just as well decide that the answer doesn't matter since you just want to advertise on the super bowl to show the world how much money you invest ... which on the other hand could be seen as a desperate step to "save" a movie. Hmmm ... however I more and more think that if you go for such a spot you need to go all the way out ... including making a really special spot. Hi Simon,

I doubt that it was the deja vu regarding Toy Story – somehow it was just an outstanding moment of the trailer as it seemed way more “unusual” than the rest of it. I mean the rest of the scenes had either been part of regular MTR-trailers or just fitted what I expected from MTR. The dinosaur on the other hand was something unexpected for me. I think that was what made it for me.

When you say about the movie-spots “I certainly didn’t see anything wrong with it; it’s just that movie ads are more run-of-the-mill compared to the made-for-Super-Bowl commercials.” I think you pin-point the problem: how to stand out against these special ads if you do a regular ad. There, planly, is no way. So maybe one should ask different questions:

1. If you do want to do a super bowl ad for a movie: does it really have to be a regular spot? Can’t you come up with a dedicated spot? I mean: why not animate a special spot with scenes not from the movie? If you invest the money to buy the expensive ad spot, why go cheap on the material you use in that time? Afterall it is a unique opportunity. What about the cast of MTR watching the super bowl in 2037 or playing football or …

2. If you don’t want to or can’t come up with a special spot: is it really worth spending the insane amounts for airtime for a spot? Yes you have a giant potential audience in front of the tv screens. But: if you have a regular spot, how many are actually going to notice your spot among all the flashy, outstanding spots surrounding it. How many of these are going to remember your spot?? Wouldn’t it be better to pay with the money for the air time for one super bowl spot to air the same spot several times during regular tv programming, when air time is a lot cheaper?? This question can only be answered by the specialists who track the spots and their influence on the audience but it seems to me worth pondering. That is if you actually see the spot as part of your regular advertising. You could just as well decide that the answer doesn’t matter since you just want to advertise on the super bowl to show the world how much money you invest … which on the other hand could be seen as a desperate step to “save” a movie.

Hmmm … however I more and more think that if you go for such a spot you need to go all the way out … including making a really special spot.

]]> By: Simon Veness http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/comment-page-1/#comment-54039 Simon Veness Fri, 09 Feb 2007 15:32:07 +0000 http://blog.mousekingdom.com/2007/02/09/robinsons-fail-to-score-at-superbowl/#comment-54039 Is there a similarity in the dinosaur in the MTR trailer and the one from Toy Story? I have a vague memory of an 'I've only got small arms' gag from Toy Story, and that may be what is triggering the touch of deja vu! On a separate note, there were some superb ads during the Super Bowl (which I only managed to catch online as I was actually covering the game at the time!), and the one for Blockbuster made me howl with laughter. The Bud Light gorillas were also a scream, as was the animated Coke commercial. Some very inventive stuff, as usual (albeit with a few duds along the way). With MTR, it's hard to know how to make a movie trailer any different just because it's the Super Bowl, so I guess it just looked a bit ordinary by the other ads it was grouped with. I certainly didn't see anything wrong with it; it's just that movie ads are more run-of-the-mill compared to the made-for-Super-Bowl commercials. Is there a similarity in the dinosaur in the MTR trailer and the one from Toy Story? I have a vague memory of an ‘I’ve only got small arms’ gag from Toy Story, and that may be what is triggering the touch of deja vu!

On a separate note, there were some superb ads during the Super Bowl (which I only managed to catch online as I was actually covering the game at the time!), and the one for Blockbuster made me howl with laughter. The Bud Light gorillas were also a scream, as was the animated Coke commercial. Some very inventive stuff, as usual (albeit with a few duds along the way). With MTR, it’s hard to know how to make a movie trailer any different just because it’s the Super Bowl, so I guess it just looked a bit ordinary by the other ads it was grouped with. I certainly didn’t see anything wrong with it; it’s just that movie ads are more run-of-the-mill compared to the made-for-Super-Bowl commercials.

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