
Yes I’ve been away a while, but I haven’t had any exciting news for you all. Now I have
It seems Disney’s “Year Of A Million Years” campaign has moved up a notch and the company is tackling the promotion from a new perspective. Hiring such celebrities as Scarlett Johansson to portray Cinderella, David Beckham as a dragon-slaying prince and Beyoncé to… spin in a teacup, The Walt Disney Comapany is now taking the power of print advertising very seriously!
In these special printed advert spreads to be published primarily in magazines and newspapers, celebrity endorsement of the Disney brand seems to be the way forward. Visit thedisneyfamily.com for the full David Beckham pic or visit Laughing Place to see Scarlett Johansson or Beyoncé
Acclaimed photographer Annie Leibovitz is in charge of these special shoots and Disney Parks have now commissioned more images to depict even more celebrities in classic, Disney fairytale settings. This is Beckham’s first endorsement signing since his recently football/soccer transfer to the States.
I’ll keep an eye out for pictures of the other stars too, but what is the obsession with flipping Le Chateau De La Belle Au Bois Dormant around in images?