Happy Meal toys = $$$
What do you do when your Ebay stockroom has 10.000 McDonalds toys. You rub your hands together and smile because Disney McDonald toys are the hot items at the moment and a profit is coming your way. Prices have doubled, even tripled since the news spread that Disney’s contract with McDonalds would not be extended.
it was a May 8 story in the Los Angeles Times that really sparked sales. Before that article, eBay reports that sales of Disney Happy Meal toys were in the single digits. In the last week of May, that number jumped to 27, and it nearly doubled during the first week in June.
The average price spiked too. During the last week in May, the average price was $4.26; a week later, it was $7.75; and a week after that, it reached $13.33.
You can read the full story on Forbes.com, but don’t believe everything they say…
For ten years, the two companies had a match made in corporate heaven through the cross-promotion of Happy Meals and Disney films, showcasing characters such as Shrek, Winnie the Pooh and Cinderella in the colorful fast-food boxes.