The Year of a Million Dreams
The Year of a Million Dreams will be the new campaign Disney will launch so people will keep on visiting the Disney Parks after the 50th celebration has ended. So what to do to convince the Disney fans around the globe? Sweepstakes!… Do you like the sound of that? Just wait to see what you could win. What about a golden fastpass ticket or a night in the Cinderella Castle. Sounds like magic doesn’t it?
Excited? I sure am! But I get excited about any Disney news 
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Tonight more might get revealed in New York when Disney will present the new campaign to the public.
Jay Rasulo, chairman of Disney’s parks-and-resorts segment, is to announce the new promotional campaign tonight in New York City. Disney staff were mum on the announcement, but speculation is centering on the prospect that Rasulo will roll out details of the company’s new promotional campaign. (Orlando Sentinel)
I don’t know what it did to you, but it sure got my attention. Or maybe I am the Disney Geek everybody says I am
You can read more about it on JimHill.com and on Orlando Sentinel or visit the new The Year of a Million Dreams website where you can register to win one of the dream prices or just to keep informed about the campaign.
June 11th, 2006 at 7:38 pm
[...] At least not yet as Disney is hashing out details of castle stay. (Orlando Sentinel) Like the article says, the chance to win this opportunity will not be possible before January next year, even if the “Year of a Million Dreams” promotion begins on the 1st October. …the apartment is only a shell right now, with planners discussing how to turn it into a royal chamber. [...]
June 14th, 2006 at 4:31 pm
The chances of winning this ‘grand prize’ for visiting WDW are, we estimate, around 50,000-1 (and that may be a conservative estimate - the odds will probably be much higher at peak periods, and perhaps a little less at quieter times). Does that strike anyone as a good reason for visiting WDW? I am certainly less than impressed with the ‘Million Dreams’ marketing ‘extravaganza’ as it seems like an exercise of smoke and mirrors and very little real substance. All the new attractions now being presented as part of this promotion were known about anyway, so they are just re-packaging them with a new label. And, when you look at what is being done - the return of the ride at Living Seas, Monsters Inc Laugh Floor replacing Timekeeper and Nemo Musical replacing Tarzan Rocks - it is hardly anything new. To me, it is just a marketing stop-gap to get to Epcot’s 25th anniversary from October 2007. Hopefully, we’ll see some real Disney magic then.