Comments on: UEFA Champions League and the theme parks http://blog.mousekingdom.com/2006/05/17/uefa-champions-league-and-the-theme-parks/ The Magic - seen from different points of view... Wed, 07 Jan 2009 00:14:55 +0000 http://wordpress.org/?v=2.7 hourly 1 By: MR ENTERTAINMENT http://blog.mousekingdom.com/2006/05/17/uefa-champions-league-and-the-theme-parks/comment-page-1/#comment-680 MR ENTERTAINMENT Wed, 17 May 2006 13:28:06 +0000 http://blog.mousekingdom.com/2006/05/17/uefa-champions-league-and-the-theme-parks/#comment-680 Hi Dirk, Hope you are keeping well. This article is excellent for Europa Park, and a major embarassment to Disney Paris. It reminds me of when they opened the second park on 16 March 2002 (which was the same date as the 20th Anniversary showing of ET by Speilberg). They thought that the entire cast of Armageddon would be available for the opening, by ringing their agents only TWO weeks before the actual event. Of course, they weren't, so we got French stars instead that no-one knew outside of France. Oh, and Roger Moore!! A Marketing Division that should seriously review it's policy if it wants DLRP to remain financially viable. It really is time for them to wake up!! All the best to you, and thanks for this post. Hi Dirk,
Hope you are keeping well.
This article is excellent for Europa Park, and a major embarassment to Disney Paris.
It reminds me of when they opened the second park on 16 March 2002 (which was the same date as the 20th Anniversary showing of ET by Speilberg).
They thought that the entire cast of Armageddon would be available for the opening, by ringing their agents only TWO weeks before the actual event.
Of course, they weren’t, so we got French stars instead that no-one knew outside of France. Oh, and Roger Moore!!
A Marketing Division that should seriously review it’s policy if it wants DLRP to remain financially viable.
It really is time for them to wake up!!

All the best to you, and thanks for this post.

]]> By: Simon Veness http://blog.mousekingdom.com/2006/05/17/uefa-champions-league-and-the-theme-parks/comment-page-1/#comment-679 Simon Veness Wed, 17 May 2006 11:33:39 +0000 http://blog.mousekingdom.com/2006/05/17/uefa-champions-league-and-the-theme-parks/#comment-679 <i>Very</i> interesting, Dirk. I wasn't aware of how much EP is aggressively marketing itself these days. And, to do an event like the Champions Cup Final, which is clearly a Europe-wide audience, is an absolute cast-iron assurance they are after a wider market at the park. If this isn't the loudest wake-up call for Disney marketing, I don't know what is. Thanks for posting. Very interesting, Dirk. I wasn’t aware of how much EP is aggressively marketing itself these days. And, to do an event like the Champions Cup Final, which is clearly a Europe-wide audience, is an absolute cast-iron assurance they are after a wider market at the park. If this isn’t the loudest wake-up call for Disney marketing, I don’t know what is. Thanks for posting.

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