It look like Disney will not leave the Happy Meals behind as Robert A. Iger defends McDonalds and explains the power of the marketing tool in this article on Forbes.com
“To set the record straight, we have had a very positive relationship with McDonald’s for the last ten years,” said a Disney spokesman in a statement. “While our contract with them will expire at the end of the year, we look forward to a more flexible, non-exclusive relationship where we will be working with them on a case by case basis.”
The big chance will be that Disney will not be exclusive anymore once their contract with McDonalds expires. Now other entertainment giants can (and will, like Dreamworks has planned to do) add their toys in the mix.
This entry was posted
on Wednesday, May 10th, 2006 at 5:24 pm and is filed under Disney Company, Disney Movies, Disney in General.
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