One happy meal please… without the Disney toy!
When I go to McDonald’s it is for the Disney Toys that could be found in the Happy Meals. It is an excuse that will not work anymore in the future as Disney decided to stop the partnership with Magic M.
One reason, say multiple high-ranking sources within Disney, is that the company — which prides itself on being family friendly — wants to distance itself from fast food and its links to the epidemic of childhood obesity.
The last toys you will find will be from the Pixar production “Cars” and from the highly anticipated movie “Pirates of the Caribbean: Dead Man’s Chest.”. After that we will not see any Disney toys with the meals anymore. But this will not be the complete break up between the two companies.
Sources on both sides of the agreement say the parting of the ways was mutual. And it’s not a complete divorce. McDonald’s fare will continue to be offered in Disney’s theme parks. Disney is also leaving open the possibility of McDonald’s promotions geared toward adults.
That is good news for us adults. The Happy meals are ours now 
You can read the full article on the Orlando Sentinel website
May 10th, 2006 at 5:24 pm
[...] It look like Disney will not leave the Happy Meals behind as Robert A. Iger defends McDonalds and explains the power of the marketing tool in this article on Forbes.com “To set the record straight, we have had a very positive relationship with McDonald’s for the last ten years,” said a Disney spokesman in a statement. “While our contract with them will expire at the end of the year, we look forward to a more flexible, non-exclusive relationship where we will be working with them on a case by case basis.” [...]
May 10th, 2006 at 8:37 pm
i never see this disney figures at mc donalds germany
from which mc donalds you get these figures? at the moment we have little disney bags, pen´s etc at mc donalds.
May 11th, 2006 at 8:53 am
These figures are from the US. You can follow the link on the picture to see more McDonalds toys from the US collection. I guess not all toys might be distributed worldwide…