Comments on: Believe In Your Dreams http://blog.mousekingdom.com/2006/03/06/believe-in-your-dreams/ The Magic - seen from different points of view... Tue, 06 Jan 2009 01:09:57 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Danny Collison http://blog.mousekingdom.com/2006/03/06/believe-in-your-dreams/comment-page-1/#comment-50 Danny Collison Tue, 07 Mar 2006 16:59:54 +0000 http://blog.mousekingdom.com/2006/03/06/believe-in-your-dreams/#comment-50 Its old style, business as usual disney marketing at its worst Im afraid, every comment I ever recieve about my films comes from all demographics and talks about how I capture the excitement and feel of the parks. Do Disney know how to market there product anymore? http//:danandjackievideo.blogspot.com Its old style, business as usual disney marketing at its worst Im afraid, every comment I ever recieve about my films comes from all demographics and talks about how I capture the excitement and feel of the parks. Do Disney know how to market there product anymore?

http//:danandjackievideo.blogspot.com

]]> By: Kris Snelling http://blog.mousekingdom.com/2006/03/06/believe-in-your-dreams/comment-page-1/#comment-47 Kris Snelling Tue, 07 Mar 2006 12:47:24 +0000 http://blog.mousekingdom.com/2006/03/06/believe-in-your-dreams/#comment-47 Well, I find it interesting that there's at least another billboard poser advert for DLRP which uses a BOY dreaming of Peter Pan. This is the image used as soon as you visit the official homepage, so there's probably another advert including this theme that was launched too, we just haven't seen it yet. Yes, I agree the princess idea has now got out of control, but at least DLRP knows how to handle it effectively. Tokyo Disneyland has a whole Princess season with Cinderellabration and a "Bouquet Of Love" daily parade. Working on stereotypes, these are not typically what boys would enjoy most. It's a shame really, but DLRP offers things for both boys AND girls (typically) plus this is still reflected in their advertising. Well, I find it interesting that there’s at least another billboard poser advert for DLRP which uses a BOY dreaming of Peter Pan. This is the image used as soon as you visit the official homepage, so there’s probably another advert including this theme that was launched too, we just haven’t seen it yet.

Yes, I agree the princess idea has now got out of control, but at least DLRP knows how to handle it effectively. Tokyo Disneyland has a whole Princess season with Cinderellabration and a “Bouquet Of Love” daily parade. Working on stereotypes, these are not typically what boys would enjoy most. It’s a shame really, but DLRP offers things for both boys AND girls (typically) plus this is still reflected in their advertising.

]]> By: Simon Veness http://blog.mousekingdom.com/2006/03/06/believe-in-your-dreams/comment-page-1/#comment-45 Simon Veness Mon, 06 Mar 2006 20:34:19 +0000 http://blog.mousekingdom.com/2006/03/06/believe-in-your-dreams/#comment-45 While it is always good to see new marketing campaigns that 'freshen up' the appeal of the Disney parks, am I alone in thinking the creeping advance of the 'Princess' phenomenon has gone too far? To start with, the focus on seeing it from the Princess angle is pretty narrow and seems to exclude a much larger part of the potential audience, while there is something of a cynical exploitation (to my mind) of aiming marketing strategy at six-year-old girls (although it's easy to argue that all marketing is just cynical exploitation!). There are SO many good reasons to visit a Disney theme park, but to fulfil the 'Princess' dreams of little girls doesn't seem a good one to me. But then, perhaps, I have just seen Cinderellabration (at WDW) a few times too many and have found the saccharin overtones of the show just too sickly sweet! While it is always good to see new marketing campaigns that ‘freshen up’ the appeal of the Disney parks, am I alone in thinking the creeping advance of the ‘Princess’ phenomenon has gone too far? To start with, the focus on seeing it from the Princess angle is pretty narrow and seems to exclude a much larger part of the potential audience, while there is something of a cynical exploitation (to my mind) of aiming marketing strategy at six-year-old girls (although it’s easy to argue that all marketing is just cynical exploitation!). There are SO many good reasons to visit a Disney theme park, but to fulfil the ‘Princess’ dreams of little girls doesn’t seem a good one to me. But then, perhaps, I have just seen Cinderellabration (at WDW) a few times too many and have found the saccharin overtones of the show just too sickly sweet!

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